Prime Group Blog

10 killer reasons to use personalisation

If ever there was a buzzword in marketing, “Personalisation” looks set to be it for 2017. While the consensus is that we should be personalising all and everything, the “whys” (and importantly the “hows”) are not always so easy to come by.So,...

Personalised books – easier than you’d think

A cleverly sub-titled Guardian article published just before Christmas “Nothing says ‘I love you’ like a £17 pork pie with your name on it” had me salivating. But I was disappointed (though not surprised) to find one missing from my stocking....

Marketing #stuffweloved in 2016

I’m a big fan of a list. Channelling Monica Geller from “Friends” and her cleaning device specifically to clean the vacuum cleaner, I’ve been known to make a list of my lists. But enough of my strange compulsions. My love of lists is...

Storytelling and the best campaigns of 2016

If you read Dave Trott’s Campaign blog, like me you’re probably a big fan. I was thrilled to meet him recently at an event and to hear him speak. In person, as on his blog, he makes a lot of sense as well as being thoroughly entertaining. Two...

Personalisation and other key retail trends in 2017

Is everything getting earlier? Everything except me that is.  I really mean everything about Christmas. With the first of these appearing a couple of weeks ago, my Facebook feed is steadily filling with pictures of smug friends alongside their...

Gifts for marketers this Christmas

Dear Santa I’ve been a good marketer this year. Well, I’ve really tried to be. My Christmas campaigns are out of the door. Holiday cards are printed, signed and sent. The data for our customers personalised gifts is primed to go… and I’m still...

Personalised promotions – the what, when, why and how

Grey Goose, Marmite, Coca Cola and Jaffa Cakes. So, which is the odd one out? Marmite. Because, while the other brands seem to be universally loved, apparently, some people actually hate it! I know, as a Marmite-lover it makes no sense to me...

Personalisation, data driven marketing and GDPR

As the memories of Halloween fade and the carved Jack O’ Lanterns disappear from doorsteps and window ledges, many Marketers are still running scared. What’s haunting them now is the imminent “threat” of the General Data Protection Regulations...

Single customer view – engaged, single or “it’s complicated”?

We’re marketers which means, amongst other things, we love a TLA. TLA’s (or “3-letter acronyms” – see what I did there?) are part of this weird cloak of jargon we’ve woven for ourselves. Terms comprehensible only to the marketing fraternity and...

Shopper experience, boxing clever and personalised promotions

UK shoppers have become savvier, and according to research from Datamonitor, far more in search of a bargain than the global average (68% vs 59%).  They want discounts, savings and ultimately value. The rise of the discounters, half of UK...

How do you publish a Personalised Book?

Download the complete Ebook to: Discovery the 10 major considerations and questions, Learn how to get your personalised product printed, What to look for in a manufacturing partner.

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How do you start a personalised promotions campaign?

Download our eBook to learn, what are the challenges and risks, and how do you go about such a campaign?

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Jon Tolley

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