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Big Data

Four reasons why data is still a “dirty word”

Swearing, cussing, bad language...None of these has a place in polite conversation, and certainly not in the office. But sometimes,...
August 10, 2016

Big Data

Four reasons why data is still a “dirty word”

Swearing, cussing, bad language...None of these has a place in polite conversation, and...

customer experience, customer journey, Big Data

How regular maintenance can equal real brand loyalty

I had no idea I was so high-maintenance. Keeping me running smoothly is it seems almost a full-time job, and one I’m expected to...

May 26, 2016

customer experience, customer journey, Big Data

How regular maintenance can equal real brand loyalty

I had no idea I was so high-maintenance. Keeping me running smoothly is it seems almost a...

customer experience, Personalisation, Personalised, Big Data

Personalisation, the what and the how

Some marketers believe that personalised communications are achieved just by adding a name, while others that it only truly occurs...

April 20, 2016

customer experience, Personalisation, Personalised, Big Data

Personalisation, the what and the how

Some marketers believe that personalised communications are achieved just by adding a name,...

customer experience, Personalisation, Personalised, Big Data

Marketing, data and having two masters

Personalisation is a dilemma for marketers. On the one hand (in anticipation of the stricter 2018 GDPR rules) they’re struggling to...

April 13, 2016

customer experience, Personalisation, Personalised, Big Data

Marketing, data and having two masters

Personalisation is a dilemma for marketers. On the one hand (in anticipation of the stricter...

Personalisation, Personalised Direct Marketing, Big Data, Marketing

Marketing segmentation – the key to success

"You want to be where everyone knows your name…" These were the lyrics from a really popular television sitcom Cheers set in a...

April 6, 2016

Personalisation, Personalised Direct Marketing, Big Data, Marketing

Marketing segmentation – the key to success

"You want to be where everyone knows your name…" These were the lyrics from a really popular...

Personalisation, Personalised, Big Data

Pushing personalisation to its limits

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” You’ll have heard that hundreds of...

March 30, 2016

Personalisation, Personalised, Big Data

Pushing personalisation to its limits

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.”...