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brand management, Marketing

On brand, on trend (and on the money!)

I stumbled across the “Better by Design: Shaping the British Airways Brand” book which, if you haven’t seen it, chronicles the...

April 16, 2015

brand management, Marketing

On brand, on trend (and on the money!)

I stumbled across the “Better by Design: Shaping the British Airways Brand” book which, if you...

brand management

14 ways to be a brand management superhero

Some things about marketing are universally acknowledged to be difficult: 1. Calculating ROI 2. Securing budget 3. Keeping the...

March 26, 2015

brand management

14 ways to be a brand management superhero

Some things about marketing are universally acknowledged to be difficult: 1. Calculating ROI 2....

brand management, Marketing

Marketing pains? MRM’s a simple solution

Roger Sterling was a genius. That’s not up for debate. Not just because of what he knew about the world of advertising but even...

February 12, 2015

brand management, Marketing

Marketing pains? MRM’s a simple solution

Roger Sterling was a genius. That’s not up for debate. Not just because of what he knew about...

brand management, Marketing

Branded Marketing Portal in a nutshell [Infographic]

Online ordering – is there anything simpler, more convenient or cost-effective?

November 21, 2014

brand management, Marketing

Branded Marketing Portal in a nutshell [Infographic]

Online ordering – is there anything simpler, more convenient or cost-effective?