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customer experience

Customer experience – taking a bite out of Apple

Customer Experience (or CX, for short) is 2017’s go-to ambition. Not just for marketers but across the whole of the C-Suite....

March 15, 2017

customer experience

Customer experience – taking a bite out of Apple

Customer Experience (or CX, for short) is 2017’s go-to ambition. Not just for marketers but...

customer experience, Marketing

When customers ask “WIIFM?”

Customers demand to know “what’s in it for me” and, whatever “it” is, they want it NOW. Here’s our guide to telling them, grabbing...

August 17, 2016

customer experience, Marketing

When customers ask “WIIFM?”

Customers demand to know “what’s in it for me” and, whatever “it” is, they want it NOW. Here’s...

customer experience, sales, Marketing

Sales versus marketing, or sales AND marketing?

I’ve just been reading a piece by Ben Davis on Econsultancy, “The Sales & Marketing departments: Why and how they should merge”....
July 12, 2016

customer experience, sales, Marketing

Sales versus marketing, or sales AND marketing?

I’ve just been reading a piece by Ben Davis on Econsultancy, “The Sales & Marketing departments:...

customer experience, customer journey, Big Data

How regular maintenance can equal real brand loyalty

I had no idea I was so high-maintenance. Keeping me running smoothly is it seems almost a full-time job, and one I’m expected to...

May 26, 2016

customer experience, customer journey, Big Data

How regular maintenance can equal real brand loyalty

I had no idea I was so high-maintenance. Keeping me running smoothly is it seems almost a...

customer experience, Personalisation, Personalised, Big Data

Personalisation, the what and the how

Some marketers believe that personalised communications are achieved just by adding a name, while others that it only truly occurs...

April 20, 2016

customer experience, Personalisation, Personalised, Big Data

Personalisation, the what and the how

Some marketers believe that personalised communications are achieved just by adding a name,...

customer experience, Personalisation, Personalised, Big Data

Marketing, data and having two masters

Personalisation is a dilemma for marketers. On the one hand (in anticipation of the stricter 2018 GDPR rules) they’re struggling to...

April 13, 2016

customer experience, Personalisation, Personalised, Big Data

Marketing, data and having two masters

Personalisation is a dilemma for marketers. On the one hand (in anticipation of the stricter...