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Marketing

Artificial Intelligence, marketing and being a dummy

When I feel I’m out of my depth, or I stumble across an innovation that I need a quick heads-up on, the “For Dummies” series of...

August 1, 2017

Marketing

Artificial Intelligence, marketing and being a dummy

When I feel I’m out of my depth, or I stumble across an innovation that I need a quick heads-up...

Marketing

Marketing ideas to bring offline and online together

Looking for marketing ideas to liven your campaigns, fire customers’ imaginations and ignite interest? These latest, cool,...

May 3, 2017

Marketing

Marketing ideas to bring offline and online together

Looking for marketing ideas to liven your campaigns, fire customers’ imaginations and ignite...

customer experience, Marketing

When customers ask “WIIFM?”

Customers demand to know “what’s in it for me” and, whatever “it” is, they want it NOW. Here’s our guide to telling them, grabbing...

August 17, 2016

customer experience, Marketing

When customers ask “WIIFM?”

Customers demand to know “what’s in it for me” and, whatever “it” is, they want it NOW. Here’s...

Marketing

Marketing ideas to excite, engage and build deeper customer relationships [Infographic]

Looking for marketing ideas to liven your campaigns, fire customers’ imaginations and ignite interest? These latest, cool,...

August 3, 2016

Marketing

Marketing ideas to excite, engage and build deeper customer relationships [Infographic]

Looking for marketing ideas to liven your campaigns, fire customers’ imaginations and ignite...

customer experience, sales, Marketing

Sales versus marketing, or sales AND marketing?

I’ve just been reading a piece by Ben Davis on Econsultancy, “The Sales & Marketing departments: Why and how they should merge”....
July 12, 2016

customer experience, sales, Marketing

Sales versus marketing, or sales AND marketing?

I’ve just been reading a piece by Ben Davis on Econsultancy, “The Sales & Marketing departments:...

Printing and Fulfilment, Direct Mail, Marketing

Prime Group gets a stamp of approval from Mailmark

“The cheque’s in the post”. A redundant excuse on two counts. Come on, who pays by cheque anymore? And, moreover, something being...

July 1, 2016

Printing and Fulfilment, Direct Mail, Marketing

Prime Group gets a stamp of approval from Mailmark

“The cheque’s in the post”. A redundant excuse on two counts. Come on, who pays by cheque...