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Mass personalisation, Mass Customisation

Appealing to the masses – 3 degrees of mass personalisation

A very long time ago I had chance to visit a Ford factory in Belgium. It was vast, automated and pretty breath-taking. Very few...
August 1, 2016

Mass personalisation, Mass Customisation

Appealing to the masses – 3 degrees of mass personalisation

A very long time ago I had chance to visit a Ford factory in Belgium. It was vast, automated and...