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Personalised, Personalised Promotional Marketing, Mass personalisation

PG Tips personalised mug promotions.

Admen are known for their kooky off-the-wall ideas. It’s unlikely though that in the 21st century one would suggest dressing up a...
September 1, 2016

Personalised, Personalised Promotional Marketing, Mass personalisation

PG Tips personalised mug promotions.

Admen are known for their kooky off-the-wall ideas. It’s unlikely though that in the 21st...

Mass personalisation, Mass Customisation

Appealing to the masses – 3 degrees of mass personalisation

A very long time ago I had chance to visit a Ford factory in Belgium. It was vast, automated and pretty breath-taking. Very few...
August 1, 2016

Mass personalisation, Mass Customisation

Appealing to the masses – 3 degrees of mass personalisation

A very long time ago I had chance to visit a Ford factory in Belgium. It was vast, automated and...