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Personalised, Personalised Promotional Marketing, Mass personalisation

PG Tips personalised mug promotions.

Admen are known for their kooky off-the-wall ideas. It’s unlikely though that in the 21st century one would suggest dressing up a...
September 1, 2016

Personalised, Personalised Promotional Marketing, Mass personalisation

PG Tips personalised mug promotions.

Admen are known for their kooky off-the-wall ideas. It’s unlikely though that in the 21st...

customer experience, Personalisation, Personalised, Big Data

Personalisation, the what and the how

Some marketers believe that personalised communications are achieved just by adding a name, while others that it only truly occurs...

April 20, 2016

customer experience, Personalisation, Personalised, Big Data

Personalisation, the what and the how

Some marketers believe that personalised communications are achieved just by adding a name,...

customer experience, Personalisation, Personalised, Big Data

Marketing, data and having two masters

Personalisation is a dilemma for marketers. On the one hand (in anticipation of the stricter 2018 GDPR rules) they’re struggling to...

April 13, 2016

customer experience, Personalisation, Personalised, Big Data

Marketing, data and having two masters

Personalisation is a dilemma for marketers. On the one hand (in anticipation of the stricter...

Personalisation, Personalised, Big Data

Pushing personalisation to its limits

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” You’ll have heard that hundreds of...

March 30, 2016

Personalisation, Personalised, Big Data

Pushing personalisation to its limits

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.”...

Kellogg's, Personalisation, Personalised, Personalised Gifts, Personalised Promotional Marketing

Kellogg's Personalised Spoons

The company

Kellogg’s cereals hold a special place in the hearts of kids and adults alike and they’re a familiar sight on breakfast...

March 8, 2016

Kellogg's, Personalisation, Personalised, Personalised Gifts, Personalised Promotional Marketing

Kellogg's Personalised Spoons

The company

Kellogg’s cereals hold a special place in the hearts of kids and adults alike and...

Personalisation, Personalised, Personalised Direct Marketing, Personalised Promotional Marketing

When personalisation goes wrong

Personalisation is the “golden thread” of what we do. That’s why we love to see examples of best practice that inspire us, even if...

March 3, 2016

Personalisation, Personalised, Personalised Direct Marketing, Personalised Promotional Marketing

When personalisation goes wrong

Personalisation is the “golden thread” of what we do. That’s why we love to see examples of best...