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Personalised Direct Marketing, Direct Mail, Marketing

Direct mail – creative, engaging and millennials love it!

My favourite Internet meme at the moment is “I love (insert thing/product/service here) like Kanye loves Kanye.” There is no...

June 29, 2016

Personalised Direct Marketing, Direct Mail, Marketing

Direct mail – creative, engaging and millennials love it!

My favourite Internet meme at the moment is “I love (insert thing/product/service here) like...

Personalisation, Personalised Direct Marketing, Big Data, Marketing

Marketing segmentation – the key to success

"You want to be where everyone knows your name…" These were the lyrics from a really popular television sitcom Cheers set in a...

April 6, 2016

Personalisation, Personalised Direct Marketing, Big Data, Marketing

Marketing segmentation – the key to success

"You want to be where everyone knows your name…" These were the lyrics from a really popular...

Personalisation, Personalised, Personalised Direct Marketing, Personalised Promotional Marketing

When personalisation goes wrong

Personalisation is the “golden thread” of what we do. That’s why we love to see examples of best practice that inspire us, even if...

March 3, 2016

Personalisation, Personalised, Personalised Direct Marketing, Personalised Promotional Marketing

When personalisation goes wrong

Personalisation is the “golden thread” of what we do. That’s why we love to see examples of best...

Personalisation, Personalised, Personalised Direct Marketing, Personalised Gifts, Big Data

Personalisation, technology and the human touch

Did you hear the one about autocorrect and a broken watch? They’re both only right twice a day. Boom, boom!

February 17, 2016

Personalisation, Personalised, Personalised Direct Marketing, Personalised Gifts, Big Data

Personalisation, technology and the human touch

Did you hear the one about autocorrect and a broken watch? They’re both only right twice a day....

Personalisation, Personalised, Personalised Direct Marketing, Marketing

Personalisation- there’s no gain without pain

I read yesterday that “the campaign is dead”. It took me a little by surprise. Not least because I’m slap bang in the middle of...

July 8, 2015

Personalisation, Personalised, Personalised Direct Marketing, Marketing

Personalisation- there’s no gain without pain

I read yesterday that “the campaign is dead”. It took me a little by surprise. Not least because...

Personalised Direct Marketing, Direct Mail

Direct Mail is looking good again...

Yes, the ‘crushed velvet flares’ of marketing is back in fashion! And, surprisingly, it’s big brands that are leading the way......

April 14, 2015

Personalised Direct Marketing, Direct Mail

Direct Mail is looking good again...

Yes, the ‘crushed velvet flares’ of marketing is back in fashion! And, surprisingly, it’s big...