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environment

Measuring the environmental impact

There’s an old business adage, “What gets measured gets done”. Think productivity goals, KPIs, sales targets and more. Without the...

February 15, 2018

environment

Measuring the environmental impact

There’s an old business adage, “What gets measured gets done”. Think productivity goals, KPIs,...

GDPR

GDPR legitimate interest and personalisation

Illegitimate is a word that fortunately seems to have fallen out of everyday usage. Legitimate in the context of “interests” on the...

January 23, 2018

GDPR

GDPR legitimate interest and personalisation

Illegitimate is a word that fortunately seems to have fallen out of everyday usage. Legitimate...

The best of the best – recent marketing excellence

There used to be a joke in IT circles, largely at the expense of technophobes, that typing “Google” into Google would cause the...

December 6, 2017

The best of the best – recent marketing excellence

There used to be a joke in IT circles, largely at the expense of technophobes, that typing...

GDPR

GDPR Checklist – the direct marketing edit

Nobody likes a smart Alec. And nobody takes kindly to being told what to do. But, when it comes to GDPR, many marketers are asking...

November 29, 2017

GDPR

GDPR Checklist – the direct marketing edit

Nobody likes a smart Alec. And nobody takes kindly to being told what to do. But, when it comes...

personalised children book

Personalised children's book – fun and learning in one

In the days of the tablet, and when even toddlers have mastered the pinch gesture to zoom in, you’d be forgiven for thinking that...

November 8, 2017

personalised children book

Personalised children's book – fun and learning in one

In the days of the tablet, and when even toddlers have mastered the pinch gesture to zoom in,...

GDPR

GDPR and direct mail will win the day

I was reading a post from a very grumpy chap on my LinkedIn network. He was bemoaning the fact that countless consultants and...

November 1, 2017

GDPR

GDPR and direct mail will win the day

I was reading a post from a very grumpy chap on my LinkedIn network. He was bemoaning the fact...

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GDPR and direct mail will win the day
GDPR

GDPR and direct mail will win the day

I was reading a post from a very grumpy chap on my LinkedIn network. He was bemoaning the fact...

GDPR - overwhelmingly good news for marketers

GDPR - overwhelmingly good news for marketers

Being a marketer means relishing a challenge. Because, let’s face it, if you don’t you’re in the...

The best of the best – recent marketing excellence

The best of the best – recent marketing excellence

There used to be a joke in IT circles, largely at the expense of technophobes, that typing...