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brand management

14 ways to be a brand management superhero

Some things about marketing are universally acknowledged to be difficult; Calculating ROI, Securing budget and keeping the sales...

July 10, 2019

brand management

14 ways to be a brand management superhero

Some things about marketing are universally acknowledged to be difficult; Calculating ROI, ...

print on demand, books

The printed book is definitely here to stay

I couldn’t re-call it so had to Google the term for when a brand-name becomes so popular and all-pervading that it’s accepted as a...

July 10, 2019

print on demand, books

The printed book is definitely here to stay

I couldn’t re-call it so had to Google the term for when a brand-name becomes so popular and...

Marketing

Marketing ideas to bring offline and online together

Looking for marketing ideas to liven your campaigns, bring print and online togeather, help map the customer journey?

June 19, 2019

Marketing

Marketing ideas to bring offline and online together

Looking for marketing ideas to liven your campaigns, bring print and online togeather, help map...

personalised promotions, personalised promotional gifts, Programmatic Direct Mail

One to one marketing along the customer journey

Award-winning comedy, dance and one to one marketing all have one thing in common…perfect timing. You may have the funniest gags,...

June 5, 2019

personalised promotions, personalised promotional gifts, Programmatic Direct Mail

One to one marketing along the customer journey

Award-winning comedy, dance and one to one marketing all have one thing in common…perfect...

customer experience

Self-service – speed and convenience vs customer experience

“Unexpected item in bagging area.” Five words to trigger fury in any supermarket shopper. Like most self-service options made...

May 21, 2019

customer experience

Self-service – speed and convenience vs customer experience

“Unexpected item in bagging area.” Five words to trigger fury in any supermarket shopper. Like...

Personalised Direct Marketing

Why “Marketing to Millennials” won’t work

I was recently asked to talk about “Marketing to Millennials” at an event. I was happy to. Easy, I thought. After all, there’s...

April 29, 2019

Personalised Direct Marketing

Why “Marketing to Millennials” won’t work

I was recently asked to talk about “Marketing to Millennials” at an event. I was happy to. Easy,...

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