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environment

Is digital marketing better for the environment than print marketing?

You may be thinking that the winner of the most environmentally-friendly title in the battle between digital marketing and print...

February 13, 2020

environment

Is digital marketing better for the environment than print marketing?

You may be thinking that the winner of the most environmentally-friendly title in the battle...

Direct Mail

How Much Does Direct Mail Cost?

Are you looking for a way to make your marketing message stand out among all of the digital noise people are subjected to everyday?...

January 28, 2020

Direct Mail

How Much Does Direct Mail Cost?

Are you looking for a way to make your marketing message stand out among all of the digital...

Marketing

Top 5 Marketing Predictions for 2020

So, here we are - a new year and a new decade. The last decade has seen marketing get turned on it’s head with the introduction of...

January 16, 2020

Marketing

Top 5 Marketing Predictions for 2020

So, here we are - a new year and a new decade. The last decade has seen marketing get turned on...

brand management

Local area marketing for national brands

Proximity often plays an influential role in the decision consumers make about which business they are going to spend their...

December 11, 2019

brand management

Local area marketing for national brands

Proximity often plays an influential role in the decision consumers make about which business...

brand management

Brand equity, brand value and the cost of a scandal

If you’re under the age of 40 you’ll never have shopped at a Ratner’s store. Those of us old enough, even if we did, are unlikely...

December 4, 2019

brand management

Brand equity, brand value and the cost of a scandal

If you’re under the age of 40 you’ll never have shopped at a Ratner’s store. Those of us old...

brand management

The Crucial Role of Brand Asset Management in Segmented Marketing Campaigns

Marketing is evolving. In our increasingly digital world, personalisation has now become a defining factor in many successful...

November 27, 2019

brand management

The Crucial Role of Brand Asset Management in Segmented Marketing Campaigns

Marketing is evolving. In our increasingly digital world, personalisation has now become a...

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