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Personalisation

Marketing personalisation, contextualisation and conversation

I don’t go to a lot of dinner parties, and I host even fewer. They’re just not my thing. Due mostly to a very real lack of cooking...

August 8, 2018

Personalisation

Marketing personalisation, contextualisation and conversation

I don’t go to a lot of dinner parties, and I host even fewer. They’re just not my thing. Due...

print on demand

APIs and Print on Demand

There’s no such thing as a stupid question. Apparently. Though I’m convinced I’ve asked plenty in my time. Working in an industry...

July 18, 2018

print on demand

APIs and Print on Demand

There’s no such thing as a stupid question. Apparently. Though I’m convinced I’ve asked plenty...

acquiring new customers

The cost of acquiring new customers

Our love of Don Draper, the wise but fictional character of Mad Men fame, is well-documented. While the “What would Don Draper do?”...

July 4, 2018

acquiring new customers

The cost of acquiring new customers

Our love of Don Draper, the wise but fictional character of Mad Men fame, is well-documented....

data driven marketing, data-management tips

Help! My data-set has shrunk. What now?

On 25th May we got up, went to work, sat at our desks and wondered…what was THAT all about? Because despite the doom-mongering, the...

June 20, 2018

data driven marketing, data-management tips

Help! My data-set has shrunk. What now?

On 25th May we got up, went to work, sat at our desks and wondered…what was THAT all about?...

Cross Channel Marketing, One-to-One Marketing, Digital Marketing, Marketing

Print marketing, digital marketing and traditional marketing – the common ground

Someone from outside the profession might assume that marketers come in all sorts of varieties and flavours. That they practice...

May 30, 2018

Cross Channel Marketing, One-to-One Marketing, Digital Marketing, Marketing

Print marketing, digital marketing and traditional marketing – the common ground

Someone from outside the profession might assume that marketers come in all sorts of varieties...

personalised children book

How much does it cost to print a full-colour children’s book?

Whether you’re a budding author still at the ideas stage, or an established writer looking to bring your story to life and your...

May 16, 2018

personalised children book

How much does it cost to print a full-colour children’s book?

Whether you’re a budding author still at the ideas stage, or an established writer looking to...

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