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brand management

Local franchise marketing? Call off the cops!

Familiar with the term “brand police”? If you work in a central or head-office marketing team it’s a term you’ll have had levelled...

October 8, 2019

brand management

Local franchise marketing? Call off the cops!

Familiar with the term “brand police”? If you work in a central or head-office marketing team...

Personalised Marketing

Data driven personalisation – is there any other kind?

Recent research from Magnolia1 confirms that over three quarters of IT teams don’t understand marketing buzzwords and jargon. It...

September 26, 2019

Personalised Marketing

Data driven personalisation – is there any other kind?

Recent research from Magnolia1 confirms that over three quarters of IT teams don’t understand...

Programmatic Direct Mail

What is Programmatic Direct Mail

Which came first? Was it the chicken? Or was it the egg? A recent piece by Devora Rogers of Murphy Research, “Direct Mail Shoppers...

September 12, 2019

Programmatic Direct Mail

What is Programmatic Direct Mail

Which came first? Was it the chicken? Or was it the egg? A recent piece by Devora Rogers of...

Digital Printing

Digital Photo Printing – for what you want to keep

In a recent survey, researchers from PlusNet found that despite the “selfie generation” snapping hundreds or even thousands of...

August 22, 2019

Digital Printing

Digital Photo Printing – for what you want to keep

In a recent survey, researchers from PlusNet found that despite the “selfie generation” snapping...

Digital Printing

Digital printing adds value, branding and margin

The football season is underway. Between now and May, millions of us up and down the country will be spending Saturdays cheering...

August 19, 2019

Digital Printing

Digital printing adds value, branding and margin

The football season is underway. Between now and May, millions of us up and down the country...

Personalised Gifts

No-deal Brexit and customs charges on retail gifts

We’ve always got plenty to say, as anyone that subscribes to our blog will testify! But politics is something we steer clear of....

August 7, 2019

Personalised Gifts

No-deal Brexit and customs charges on retail gifts

We’ve always got plenty to say, as anyone that subscribes to our blog will testify! But politics...

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