Personalised Gifts, Personalised Promotional Marketing

4 reasons why personalised corporate gifts just keep on giving

Written by Jason Groom
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Originally published
December 3 2014,
July 13 2020

Ask a child if they believe it’s better to give than to receive, especially at this time of the year, and be prepared for a horrified stare. I’ve got a long list of hoped-for bangles and baubles myself and so would be pretty dubious about that statement too! But, when it comes to branded corporate gifts, you can’t go wrong with investing some marketing budget on these “gifts that keep on giving”. Here’s 4 good reasons why:-

1. They’re here for a good time…
Good times don’t come much better than Christmas. But larger companies can get very sniffy about what employees are legitimately allowed to accept from a supplier. Gone are the days when bottles of wine, spirits, chocolates and even more personal tokens of gratitude were regarded as the norm over the festive season. Rather like the “long lunch” these are frowned upon and many have a policy in place with rules about accepting gifts, hospitality or donations.

But it’s still the period for giving and no one wants to be seen as a meanie, or visit a customer empty handed at this time of year. So, as long as you source and give products that are useful, office-based or business-related, misunderstandings about the purpose of the gift can be avoided. Think calendars of all descriptions – (personalised wherever possible, of course) diaries, phone holders, jotter pads, stress toys, pens, coasters and mugs.

2. …and they’re here for a long time
Brand recognition, and recall, always sits high on a marketer’s wishlist. And they recognise that the only way to achieve this is to ensure that the target is “touched” by, or exposed to, the brand consistently and constantly. As promotional gifts are typically kept for a long period of time they’re a fantastic way of achieving that and for keeping your brand (and you) front of mind.

In fact, in a study by the British Promotional Merchandise Association (BPMA), a whopping 87% of participants said that they kept a promotional item for longer than a year. While 66% claimed they were able recall the brand on the promotional product received with the past 12 months. Consider also, it may not just be the direct recipient that this impacts on, but colleagues and those around him who see him using the product and infer from that an endorsement of your brand.

3. Feeling warm and fuzzy
Who doesn’t like a gift? Or doesn’t feel complimented to receive one? It’s only human nature to like something for free and recipients automatically feel well-disposed and warmer towards you. In the same study 79% said that they would be likely to do business with the donor company again, and more than half said that their impression of the company improved after receiving a branded item.

And, if the product that you’re giving can be personalised to the customer it’s definitely worth bearing in mind the famous Dale Carnegie quote, “There is no sweeter sound to any person's ear than the sound of their own name”. People are more likely to display and keep to hand something with their own moniker on it!

4. “Cheap at half the price”
Last but not least, you just get a lot more “bang for your buck” with promo gifts. When you look at costs per impression, promotional products are believed to be significantly less expensive and more effective than many other forms of advertising and marketing. They deliver a better return on investment than radio and outdoor advertising and are equal to TV and print.

Though the countdown to Christmas has officially started, it’s still not too late to add a few more things to this year’s gift list!

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