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Steven Johnson

Steven Johnson

Recent Posts

Personalised Gifts

Personalisation – making Easter gifts “eggceptional”

“There is nothing better than a friend, unless it is a friend with chocolate”, or so the saying goes. At this time of year...

April 17, 2019

Personalised Gifts

Personalisation – making Easter gifts “eggceptional”

“There is nothing better than a friend, unless it is a friend with chocolate”, or so the saying...

Marketing fails and how to avoid them

With English widely acknowledged to be “the international language”, it’s perhaps surprising that there is no equivalent of the...

October 9, 2017

Marketing fails and how to avoid them

With English widely acknowledged to be “the international language”, it’s perhaps surprising...

GDPR

GDPR - overwhelmingly good news for marketers

Being a marketer means relishing a challenge. Because, let’s face it, if you don’t you’re in the wrong job! The last 20 years has...

September 27, 2017

GDPR

GDPR - overwhelmingly good news for marketers

Being a marketer means relishing a challenge. Because, let’s face it, if you don’t you’re in the...

NFC

Is that an NFC reader in your pocket?

Apologies to Mae West and her famous (but cheeky) line “Is that a pistol in your pocket or are you just pleased to see me?” but it...

June 22, 2017

NFC

Is that an NFC reader in your pocket?

Apologies to Mae West and her famous (but cheeky) line “Is that a pistol in your pocket or are...

customer experience

Customer experience – taking a bite out of Apple

Customer Experience (or CX, for short) is 2017’s go-to ambition. Not just for marketers but across the whole of the C-Suite....

March 15, 2017

customer experience

Customer experience – taking a bite out of Apple

Customer Experience (or CX, for short) is 2017’s go-to ambition. Not just for marketers but...

Direct Mail

Direct mail trumps email every time

We all have favourites. There’d be no fun in a tin of Quality Street otherwise and most British families’ Christmases would descend...

February 22, 2017

Direct Mail

Direct mail trumps email every time

We all have favourites. There’d be no fun in a tin of Quality Street otherwise and most British...

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