Direct Mail - if utilized correctly it can produce excellent results.
Direct mail is experiencing a resurgence. It’s no surprise when you take a look at these stats; 79% of consumers act on direct mail (DMA), 90% of consumers say they've been influenced to make an online purchase as a result of receiving direct mail.
The impact of Direct Mail is not just on actual sales as Royal Mail research shows that 46% of BT customers prefer to be contacted by mail as compared to only 22% who preferred to be contacted by email. A report by Mail Media Centre shows that 58% of people are more likely to click on a digital link if they have previously received a physical mailing from the same company.
Guarantee your success by working the numbers before you get started or spend any money.