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Direct Mail

Direct Mail ROI Calculator

Written by Jason Groom
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Originally published
September 25 2014,
updated
November 9 2019

Direct Mail - if utilized correctly it can produce excellent results.

Direct mail is experiencing a resurgence. It’s no surprise when you take a look at these stats; 79% of consumers act on direct mail (DMA), 90% of consumers say they've been influenced to make an online purchase as a result of receiving direct mail.

The impact of Direct Mail is not just on actual sales as Royal Mail research shows that 46% of BT customers prefer to be contacted by mail as compared to only 22% who preferred to be contacted by email. A report by Mail Media Centre shows that 58% of people are more likely to click on a digital link if they have previously received a physical mailing from the same company.

Guarantee your success by working the numbers before you get started or spend any money.

Click here to access the  Direct Mail ROI Calculator

Direct Mail ROI Calculator

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