Personalised books, personalised children book

How much does it cost to print a full-colour children’s book?

Written by Jon Tolley
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Originally published
May 16 2018,
July 3 2020

Whether you’re a budding author still at the ideas stage, or an established writer looking to bring your story to life and your children's book to market, cost and importantly your margin are key pieces of the jigsaw. When we’re asked “How much?”, the short answer is “probably less than you think.” There’s a longer version too. We know there is always more to it than just a price but, if your RRP is £19.99 and your costs are less than £6 quid*, how about this for adding value?

Here’s what’s included: -


A big helping of passion!

You might think it unlikely, but we are as passionate about your brand as you are. We know we are the last set of eyes to see your creation before the customer does and we take that very seriously. We know we are creating a special moment between the reader or the person being read to and that’s something we never forget. We’re keen to see our clients prosper, and to see their customers enjoying the fruits of both of our labours. At the end of the day, your success is our success so we go great lengths to ensure your customers keep coming back for more.


Production capabilities

Everything is managed, printed and finished in-house and dispatched from our own state-of-the-art facility. No sub-contractors, no outsourcing, no risks. We are always in control and you always know where your orders are 24/7. Best of all we’ve been doing this for 30 years now so we’ve got pretty good at it!


Quality standards

We work to Internationally recognised standards. The security of your customers’ data and the safeguarding of your intellectual property is protected by our ISO 27001:2013 accreditation. ISO 9001 demonstrates our commitment to quality production, while ISO 14001 is the equivalent standard for environmental protection.

There are also our Service Level Agreements (SLAs) and disaster recovery procedures which deliver additional assurances and, ultimately, peace of mind. At the end of the day, it is your data you are trusting to us and your business, we protect that like it’s our own.


Product development expertise

As well as development of the original product, we have expertise and market knowledge to advise on the best ways to improve and enhance your range, thereby increasing basket-value, your profitability and customer satisfaction.



Prime is a pioneer of printed personalisation and a worldwide renowned experts on personalisaion with over thirty years’ experience. We can offer valuable insight in to the consumer gift market which is a complex one, and one which can be daunting. This helps you plan, develop and expand your reach to a global audience quickly and easily.



APIs and integration tools mean that we can work with your own software and systems. No problemo. There are lots of companies who will ‘just print’ a book for you but to have that seamlessly integrate to your website and guarantee that it is sent to the right individual at the right time to the highest standards is something else. Our systems are built to make that experience seamless.


Seamless workflow

An automated workflow streamlines the production of your printed book. It speeds up manufacture so that your customers receive their gift sooner, but also ensures no bottlenecks and no room for error. Best of all, you see 24/7 where your orders are so there are no delays in your customer service queries.


Memberships and regulation 

We’re members of the Direct Marketing Association (DMA), A founding member of Hewlett Packard’s user group and have Forest Stewardship Council (FSC) accreditation and comply with the General Data Protection Regulation (GDPR). This means we can help you grow and expand your business globally with exacting standards worldwide.


Marketing Support and Strategy

We mean it when we say your success is our success so taping into our marketing communication expertise and knowledge helps to get you get there faster, in fact on average, our clients grow 150% year on year with our support.



Prime account managers are selected for their excellent communication skills, business acumen, and problem-solving. They’re all “can-doers” with an appetite to learn and a love for the job!


Visibility and transparency

From file submission right through to despatch, our systems are open, transparent and real-time.


That’s probably a lot more ‘bang for your buck’ than you were expecting, so if after all that, you think a price less than a couple cups of coffee* in a retail chain is amazing value and you’re ready to take the next step, check out our helpful infographic  here or get in touch and we’d be delighted to bring your project to life.


* You can have coffee if you like, it may help you write your story faster but we love our books (and we’re northern so tea is more our thing) but if you were interested, that’s based on a beautifully produced 32-page 175mm x 175mm or 210mm x 290mm book @ £5.96 per unit (based on your volume). Plus 1st class Royal Mail < 500g postage @ £1.87. Come and see for yourself and get inspired, we make a mean tea and a not bad coffee!

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