Marketing #stuffweloved in 2016

Written by Jason Groom
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Originally published
December 14 2016,
I’m a big fan of a list. Channelling Monica Geller from “Friends” and her cleaning device specifically to clean the vacuum cleaner, I’ve been known to make a list of my lists. But enough of my strange compulsions. My love of lists is over-indulged at this time of year – the marketing sites I haunt are compiling their selections of “the best of 2016” and I’ve been scouring them to see what’s on them  and what’s not. This is some #stuffweloved that they seem to have missed.

Worthy stuff  - youtu.be/79uqMKUoIjE

In April the world was looking ahead to the Olympics and Paralympics, but was struck by fear about Zika which was affecting so many newborns in Brazil and elsewhere. Each of these “sweaty” billboards, created to replicate the smell of humans and so attract and trap the strain of mosquitoes responsible for the Zika virus, claimed to kill hundreds of them every day.


Fab and fun stuff - www.complimentgenerator.co.uk

Who doesn’t love Innocent? Not just their tasty smoothies but their marketing which is neat, clever and never contrived. Best of all we’ve loved playing around with their compliment generator… for all those times when you just can’t access your own inner cheesiness.


Off-the-wall stuff - youtu.be/PMtqy8edUq8

Falling asleep while binge-watching and not knowing where you reached in a film is absolutely a “First World problem”. It’s what prompted Netflix to invent  their snooze-sensitive socks which automatically pause the show when that happens. The socks achieved over a billion media impressions, and 1,000 media placements, were mentioned 49 times an hour on Twitter and generated an average 1,175 tweets per day.


Thought-provoking stuff - www.doctorsoftheworld.org.uk/news

Beautifully designed and printed, these Christmas cards highlight the plight of today’s Middle East, rather than the biblical scenes we’re accustomed to this time of year. Ad agency McCann London used photojournalism from the Press Association and, pro bono, created them for the charity Doctors of the World. Sobering. 


Printed stuff - cdn.mos.cms.futurecdn.net

Embracing all things digital doesn’t mean that you can’t still be a sucker for print too. This great Hallowe’en print ad totally resonates with the Mini brand and its quirky tone of voice.


Cool web stuff - www1.firstdirect.com

A bank that doesn’t act like a bank, First Direct’s current home page (Frost Direct) is interactive and works like a cross between an old-fashioned Etch-a-Sketch and a frozen windscreen. Whether you bank with them or not, you can doodle and draw then “re-freeze” the page to start again. Yep, it’s as much fun as it sounds…


Of course this is just a snapshot, there’s loads more stuff that kept us interested and entertained during 2016, but 2017 and New Year resolutions beckon. I think I feel another list coming on…

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