In April the world was looking ahead to the Olympics and Paralympics, but was struck by fear about Zika which was affecting so many newborns in Brazil and elsewhere. Each of these “sweaty” billboards, created to replicate the smell of humans and so attract and trap the strain of mosquitoes responsible for the Zika virus, claimed to kill hundreds of them every day.
Who doesn’t love Innocent? Not just their tasty smoothies but their marketing which is neat, clever and never contrived. Best of all we’ve loved playing around with their compliment generator… for all those times when you just can’t access your own inner cheesiness.
Falling asleep while binge-watching and not knowing where you reached in a film is absolutely a “First World problem”. It’s what prompted Netflix to invent their snooze-sensitive socks which automatically pause the show when that happens. The socks achieved over a billion media impressions, and 1,000 media placements, were mentioned 49 times an hour on Twitter and generated an average 1,175 tweets per day.
Beautifully designed and printed, these Christmas cards highlight the plight of today’s Middle East, rather than the biblical scenes we’re accustomed to this time of year. Ad agency McCann London used photojournalism from the Press Association and, pro bono, created them for the charity Doctors of the World. Sobering.
Embracing all things digital doesn’t mean that you can’t still be a sucker for print too. This great Hallowe’en print ad totally resonates with the Mini brand and its quirky tone of voice.
A bank that doesn’t act like a bank, First Direct’s current home page (Frost Direct) is interactive and works like a cross between an old-fashioned Etch-a-Sketch and a frozen windscreen. Whether you bank with them or not, you can doodle and draw then “re-freeze” the page to start again. Yep, it’s as much fun as it sounds…
Of course this is just a snapshot, there’s loads more stuff that kept us interested and entertained during 2016, but 2017 and New Year resolutions beckon. I think I feel another list coming on…