“There’s someone for everyone”. We’ve all heard that, right? Tinder’s 57 million users must certainly think so. It’s what keeps...

We mistakenly think our logo, colour palette and font is what defines our Brand. And it is, but its much more than a logo, a Brand...

Managing a brand, whatever the market or business model, requires vision and tenacity. When that brand is rolled-out across...

Familiar with the term “brand police”? If you work in a central or head-office marketing team it’s a term you’ll have had levelled...

Recent research from Magnolia¹ confirms that over three quarters of IT teams don’t understand marketing buzzwords and jargon. It...

Which came first? Was it the chicken? Or was it the egg? A recent piece by Devora Rogers of Murphy Research, “Direct Mail Shoppers...