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brand management

Brand management and keeping the brand advantage

“There’s someone for everyone”. We’ve all heard that, right? Tinder’s 57 million users must certainly think so. It’s what keeps...

November 20, 2019

brand management

Brand management and keeping the brand advantage

“There’s someone for everyone”. We’ve all heard that, right? Tinder’s 57 million users must...

brand management

The importance of brand consistency

We mistakenly think our logo, colour palette and font is what defines our Brand. And it is, but its much more than a logo, a Brand...

November 18, 2019

brand management

The importance of brand consistency

We mistakenly think our logo, colour palette and font is what defines our Brand. And it is, but...

brand management

4 Brand Management challenges of franchise marketing

Managing a brand, whatever the market or business model, requires vision and tenacity. When that brand is rolled-out across...

October 30, 2019

brand management

4 Brand Management challenges of franchise marketing

Managing a brand, whatever the market or business model, requires vision and tenacity. When that...

brand management

Local franchise marketing? Call off the cops!

Familiar with the term “brand police”? If you work in a central or head-office marketing team it’s a term you’ll have had levelled...

October 8, 2019

brand management

Local franchise marketing? Call off the cops!

Familiar with the term “brand police”? If you work in a central or head-office marketing team...

Personalised Marketing

Data driven personalisation – is there any other kind?

Recent research from Magnolia1 confirms that over three quarters of IT teams don’t understand marketing buzzwords and jargon. It...

September 26, 2019

Personalised Marketing

Data driven personalisation – is there any other kind?

Recent research from Magnolia1 confirms that over three quarters of IT teams don’t understand...

Programmatic Direct Mail

What is Programmatic Direct Mail

Which came first? Was it the chicken? Or was it the egg? A recent piece by Devora Rogers of Murphy Research, “Direct Mail Shoppers...

September 12, 2019

Programmatic Direct Mail

What is Programmatic Direct Mail

Which came first? Was it the chicken? Or was it the egg? A recent piece by Devora Rogers of...

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