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brand management

Brand equity, brand value and the cost of a scandal

If you’re under the age of 40 you’ll never have shopped at a Ratner’s store. Those of us old enough, even if we did, are unlikely...

December 4, 2019

brand management

Brand equity, brand value and the cost of a scandal

If you’re under the age of 40 you’ll never have shopped at a Ratner’s store. Those of us old...

brand management

The Crucial Role of Brand Asset Management in Segmented Marketing Campaigns

Marketing is evolving. In our increasingly digital world, personalisation has now become a defining factor in many successful...

November 27, 2019

brand management

The Crucial Role of Brand Asset Management in Segmented Marketing Campaigns

Marketing is evolving. In our increasingly digital world, personalisation has now become a...

brand management

Brand management and keeping the brand advantage

“There’s someone for everyone”. We’ve all heard that, right? Tinder’s 57 million users must certainly think so. It’s what keeps...

November 20, 2019

brand management

Brand management and keeping the brand advantage

“There’s someone for everyone”. We’ve all heard that, right? Tinder’s 57 million users must...

brand management

The importance of brand consistency

We mistakenly think our logo, colour palette and font is what defines our Brand. And it is, but its much more than a logo, a Brand...

November 18, 2019

brand management

The importance of brand consistency

We mistakenly think our logo, colour palette and font is what defines our Brand. And it is, but...

brand management

4 Brand Management challenges of franchise marketing

Managing a brand, whatever the market or business model, requires vision and tenacity. When that brand is rolled-out across...

October 30, 2019

brand management

4 Brand Management challenges of franchise marketing

Managing a brand, whatever the market or business model, requires vision and tenacity. When that...

brand management

Local franchise marketing? Call off the cops!

Familiar with the term “brand police”? If you work in a central or head-office marketing team it’s a term you’ll have had levelled...

October 8, 2019

brand management

Local franchise marketing? Call off the cops!

Familiar with the term “brand police”? If you work in a central or head-office marketing team...

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