There was news this week that Grey Goose vodka, surprisingly produced in Cognac, France and a favourite of us Brits, has teamed up with retailer Selfridges to offer customers a “bespoke” personalised Christmas gift set. Each of these comprises glasses, olive picks and a cocktail recipe booklet presented in a wooden box and engraved with a personalised message on the lid. Emma Fox, director of Grey Goose Europe, explained;
We agree with Emma. And, while you could be forgiven for thinking that personalisation is only relevant to global, consumer-facing brands, you’d be mistaken. It is big, it is clever but it definitely shouldn't be scary.
We’ve compiled a useful “How to put together a personalised promotions campaign” ebook (downloadable here).
It breaks personalisation campaigns in to manageable chunks and answers the most common questions regarding the what, when, why and how.
Check it out and, if you still have questions, we’d be delighted to hear and answer them.