POD calendars – 5 things you need to consider

When asked about the power of family photographs, the psychologist Professor Geoff Beattie said, “We cannot underestimate the power of photographs to keep us feeling linked to others and belonging. They cement us into our networks.” Which is why they make the perfect content for POD calendars. But, as Christmas approaches and calendar time hits full throttle, what should you look for in a POD partner to ensure your customers have the best options and variety for creating these precious gifts?

 

1. Process
Customers want it easy. They want to order when, how and from where suits them. And, with so many of our images now both captured and stored on a mobile device, being able to create a personalised calendar on an app that links to a camera roll, cloud storage, or social media channels, is essential. With the option of desktop too, of course.

 

2. Quality
Grainy reproduction, flimsy stocks and poor finishing can all contribute to dissatisfied customers and negative reviews. Look for a POD print partner that produces your calendars using state-of-the-art digital print engines, onto 250 gsm photo paper. We recommend the semi-gloss matte paper for smaller sizes, with A3 poster size on glossy paper stock. 

 

3. Hyper-personalisation
You might think that using a collection of family and friends’ photos would be the ultimate personalisation. Not necessarily. Seek out a partner that can take this to the next level by offering to highlight notable dates - both with captions and images. Ideally, one that will store these important dates safely for easy future use too. 

 

4. Multiple formats
While many now opt to use an electronic or ‘phone diary, there’s still a demand for printed diaries. So, along with wall and desk calendars, in a range of sizes (ideally up to A3) and formats (slimline, square, ring-bound and easel-standing) make sure to include personalised diaries too. And, while a sizeable percentage of these will start from 1st January, that shouldn’t be set in stone. For academic calendars, or simply to maximise orders throughout the year, let that decision be your customer’s.

 

5. Value
With calendars perhaps more than any other POD product, customers are likely to be looking at multiple orders. If they’ve created one as a Christmas gift for Grandma and Granddad, could they be enticed to order for aunties, uncles, cousins, etc. too? The ability to offer a tempting bulk discount, and therefore upsell, is a crucial part of the transaction and checkout process and a key means of generating additional revenue and profits for you. 

 

“For children in particular, looking at photographs is part of the socialising process; learning who you are and where you fit into the family. By displaying photographs of our children at different stages of their lives, we are making a very public statement that we are proud of them.”  - Professor Geoff Beattie

 

Prime is the largest Print on Demand provider in the UK and, after 30 years in this sector, there’s not much that we don’t know. If you’re looking for a POD partner with the background and experience to bring your diary and calendar products to market simply, quickly, and profitably, please get in touch. We’d be delighted to help.

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