Print on demand canvas wall art in three easy steps.
You probably know the latest ecommerce cart abandonment figures. Staggering, right? Particularly when you correlate that with the effort, resource and expense it takes to get customers on to your storefront in the first instance. It’s why the checkout flow has to be so slick and the other hurdles and roadblocks that can put off a potential shopper, monitored and minimised. Shipping costs, for example.
Three steps good, more steps bad
Getting your customers to what they want and fast is the priority, but you obviously can’t sacrifice quality and risk errors in the name of speed. When it comes to ordering canvas prints and wall art, you’ll want to make it a breeze for customers by ensuring that, whatever the device, these three key steps are finely tuned and wholly optimised.
- Image upload
Photos and imagery can be from a range of sources. Offer as many choices as possible – from the device, the cloud, etc., Make it simple for users to easily select and upload them or, alternatively, to snap new, additional ones from their mobile device and incorporate those. Plus, if you want to create “stickiness” with the customer, encourage them to build a gallery of albums stored securely on the site, and which they access and use across your entire product range now and in the future.
You’ll want to encourage customers to let their creativity run wild and not be limited by the layouts, backgrounds and text on offer. As they build and personalise their artwork or canvas by changing colours, adding text, or selecting additional or replacement images, make sure it’s displayed in real-time. The benefits of that are two-fold; the piece becomes increasingly real and invested in, and there are no surprises or disappointments when it’s delivered.
- Check out
With most of the work under their belts, your customers are going to want to checkout without snags or holdups. The best way you can effect this is:-
- Suggest anything useful to add to the purchase (e.g., a hanging kit)
- Pre-select typical and best options for delivery
- Pre-populate an attractive discount
- Allow guest checkout, even though for stickiness and loyalty login is preferable
- Offer subscription options, without making them overpowering
- Present lots of payment options
- And, when you’re so close to the finish line, it’s important to nudge the customer along with every opportunity to reach out for help whether that’s via live chat, FAQs, or a telephone number to call.
According to a report published in August 2021, in March 2020 88.05% of online shopping orders were abandoned. - Published by Statista
In summary then, checkout your user experience and check your checkout flow. And, once you’ve checked that out, you’re ready to reap the rewards!
Prime is the largest Print on Demand provider in the UK and, after 30 years in this sector, there’s not much we don’t know. If you’re looking to partner with an organisation with its finger on the pulse and the ability to bring canvas and wall art designs to market simply, quickly and profitably, please get in touch. We’d be delighted to help.Back to blog