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brand management

The importance of brand consistency

Written by Jason Groom
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Originally published
November 18 2019,
updated
December 14 2019

We mistakenly think our logo, colour palette and font is what defines our Brand.
And it is, but its much more than a logo, a Brand is how the consumer perceives value in the product or service over another.  It’s the emotional bond that changes a commodity into a Brand.

Importance_of_brand_consistency_Prime_Group1

Download "THE IMPORTANCE OF BRAND CONSISTENCY" PDF

 

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