Enquire

Web to Print

The importance of brand consistency

Written by Jason Groom
  • Twitter
  • Facebook
  • Mail
  • Linkedin
Originally published
November 18 2019,
updated
April 10 2021

We mistakenly think our logo, colour palette and font is what defines our Brand.
And it is, but its much more than a logo, a Brand is how the consumer perceives value in the product or service over another.  It’s the emotional bond that changes a commodity into a Brand.

Importance_of_brand_consistency_Prime_Group1

Download "THE IMPORTANCE OF BRAND CONSISTENCY" PDF

 

We can help!

Keeping your brand consistent is essential to Brand Equity - maintaining customers and acquire new ones. Our Brand Marketing Hub is the management of all your brand elements and brand assets, ultimately growing the value of your business.

Learn More

Let’s stay in touch

All our latest content on GDPR, Personalisation & Innovation delivered to your inbox a few times a month.

Related Articles

Local area marketing for national brands
Web to Print

Local area marketing for national brands

Proximity often plays an influential role in the decision consumers make about which business...

Brand equity, brand value and the cost of a scandal
Web to Print

Brand equity, brand value and the cost of a scandal

If you’re under the age of 40 you’ll never have shopped at a Ratner’s store. Those of us old...

The Crucial Role of Brand Asset Management in Segmented Marketing Campaigns
Web to Print

The Crucial Role of Brand Asset Management in Segmented Marketing Campaigns

Marketing is evolving. In our increasingly digital world, personalisation has now become a...

Brand management and keeping the brand advantage
Web to Print

Brand management and keeping the brand advantage

“There’s someone for everyone”. We’ve all heard that, right? Tinder’s 57 million users must...