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brand management

Local franchise marketing? Call off the cops!

Familiar with the term “brand police”? If you work in a central or head-office marketing team it’s a term you’ll have had levelled...

October 8, 2019

brand management

Local franchise marketing? Call off the cops!

Familiar with the term “brand police”? If you work in a central or head-office marketing team...

brand management, Marketing

On brand, on trend (and on the money!)

I stumbled across the “Better by Design: Shaping the British Airways Brand” book which, if you haven’t seen it, chronicles the...

April 16, 2015

brand management, Marketing

On brand, on trend (and on the money!)

I stumbled across the “Better by Design: Shaping the British Airways Brand” book which, if you...

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