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brand management

Local franchise marketing? Call off the cops!

Familiar with the term “brand police”? If you work in a central or head-office marketing team it’s a term you’ll have had levelled...

October 8, 2019

brand management

Local franchise marketing? Call off the cops!

Familiar with the term “brand police”? If you work in a central or head-office marketing team...

brand management

14 ways to be a brand management superhero

Some things about marketing are universally acknowledged to be difficult; Calculating ROI, Securing budget and keeping the sales...

July 10, 2019

brand management

14 ways to be a brand management superhero

Some things about marketing are universally acknowledged to be difficult; Calculating ROI, ...

brand management, Marketing

On brand, on trend (and on the money!)

I stumbled across the “Better by Design: Shaping the British Airways Brand” book which, if you haven’t seen it, chronicles the...

April 16, 2015

brand management, Marketing

On brand, on trend (and on the money!)

I stumbled across the “Better by Design: Shaping the British Airways Brand” book which, if you...

brand management, Marketing

Marketing pains? Brand Asset Management is a simple solution

Roger Sterling was a genius. That’s not up for debate. Not just because of what he knew about the world of advertising but even...

February 12, 2015

brand management, Marketing

Marketing pains? Brand Asset Management is a simple solution

Roger Sterling was a genius. That’s not up for debate. Not just because of what he knew about...

brand management, Marketing

Branded Marketing Portal in a nutshell [Infographic]

Brand Asset Management for franchises.

November 21, 2014

brand management, Marketing

Branded Marketing Portal in a nutshell [Infographic]

Brand Asset Management for franchises.

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