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Direct Mail, Marketing

How to reduce your direct marketing costs

In this digital marketing age direct mail can sometimes get a bad rap. Those less familiar with it as a channel overlook its appeal...

April 11, 2018

Direct Mail, Marketing

How to reduce your direct marketing costs

In this digital marketing age direct mail can sometimes get a bad rap. Those less familiar with...

Marketing

Marketing and finance – working together on ROI

Collaboration is a theme that good marketers are familiar with. We rarely operate in a silo. Our sales colleagues ensure our...

March 28, 2018

Marketing

Marketing and finance – working together on ROI

Collaboration is a theme that good marketers are familiar with. We rarely operate in a silo. Our...

Marketing

Artificial Intelligence, marketing and being a dummy

When I feel I’m out of my depth, or I stumble across an innovation that I need a quick heads-up on, the “For Dummies” series of...

August 1, 2017

Marketing

Artificial Intelligence, marketing and being a dummy

When I feel I’m out of my depth, or I stumble across an innovation that I need a quick heads-up...

Marketing

Old-skool marketing “touches” and why they still work

I’m not sure if it’s a bit passé now, even old-fashioned. But, when they were static and inflexible – that is, before they became...

March 8, 2017

Marketing

Old-skool marketing “touches” and why they still work

I’m not sure if it’s a bit passé now, even old-fashioned. But, when they were static and...

Marketing

Marketing ideas to excite [Infographic]

Looking for marketing ideas to liven your campaigns, fire customers’ imaginations and ignite interest? These latest, cool,...

August 3, 2016

Marketing

Marketing ideas to excite [Infographic]

Looking for marketing ideas to liven your campaigns, fire customers’ imaginations and ignite...

customer experience, Marketing

Sales versus marketing, or sales AND marketing?

I’ve just been reading a piece by Ben Davis on Econsultancy, “The Sales & Marketing departments: Why and how they should merge”....
July 12, 2016

customer experience, Marketing

Sales versus marketing, or sales AND marketing?

I’ve just been reading a piece by Ben Davis on Econsultancy, “The Sales & Marketing departments:...

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