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Personalised Marketing

Data driven personalisation – is there any other kind?

Recent research from Magnolia1 confirms that over three quarters of IT teams don’t understand marketing buzzwords and jargon. It...

September 26, 2019

Personalised Marketing

Data driven personalisation – is there any other kind?

Recent research from Magnolia1 confirms that over three quarters of IT teams don’t understand...

Cross Channel Marketing, Personalised Marketing, Marketing

Print marketing, digital marketing and traditional marketing

Someone from outside the profession might assume that marketers come in all sorts of varieties and flavours. That they practice...

May 30, 2018

Cross Channel Marketing, Personalised Marketing, Marketing

Print marketing, digital marketing and traditional marketing

Someone from outside the profession might assume that marketers come in all sorts of varieties...

Personalised Marketing, Personalisation, Direct Mail

When personalisation gets creepy

1993 was a watershed moment in the world of marketing. While its launch may well have been before your time, it’s fairly likely...

February 3, 2016

Personalised Marketing, Personalisation, Direct Mail

When personalisation gets creepy

1993 was a watershed moment in the world of marketing. While its launch may well have been...

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