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Personalisation, Personalised Gifts, Personalised Promotional Marketing

Unlock the magic of personalised publications

Written by Jason Groom
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Originally published
November 4 2015,
updated
March 28 2020

Picture the scene. You’ve just hatched – or been presented with - a great idea for a children’s book. The two-part question is: how do you go about making it a must-have purchase, and do you get it seamlessly and painlessly delivered to your target market?

As an aspiring author, you begin by refining the story and putting it down in writing. It might be a masterpiece as it stands, or it might just be ‘quite good’ (we can’t all be Roald Dahl, after all). But one thing that any publisher can do to transform ‘quite good’ into ‘irresistible’ is to liberally sprinkle the magic dust of personalisation over it. That way, every single copy becomes supremely desirable to the young reader who receives it, and a must-have purchase to anyone looking to give a very special and uniquely personal gift.

Once the book has been written and its potential customers accurately identified (the market research essential to developing a proper business plan), you need to find a business partner you can depend on 100% to deliver your promise. On time, to the highest professional quality and at an agreed price. Someone as committed as you are to realising your dream, and as creative as you in their own specialised field. Someone with the technical flair to personalise your publication with true panache. And, to be honest, someone you’ll enjoy doing business with.

You’ll be looking for a partner with the sophisticated printing equipment and expertise to do the job. An organisation that also has in place rigorous, proven, transparent systems to protect your brand and reputation, and the mutual relationship you’re seeking to establish. You must be totally confident that those systems hold everyone to their promises in every aspect of the job, and ensure that your respective visions, databases and timescales play nicely together. At the risk of seeming nerdy, every ‘T’ has to be crossed and every ‘I’ dotted. Because at the heart of all of this is your peace of mind - the knowledge that you can pass everything over and trust ‘your baby’ to the hands of experts.

Children’s books are only one aspect of personalisation, though. Its individualised magic brings all manner of marketing initiatives to life, and draws you ever closer to your customers. Business partners who can help you achieve this are worth their weight in gold, so seeking them out is well worth the effort. As long as you have a clear idea of the key ingredients to look for, you might just strike lucky: there could be one right under your nose...

 

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